Emotional Response to Color

Different colors evoke different reactions in viewers. Be aware that some of these reactions will be culturally specific. For example, in the U.S., brides often wear white as a symbol of purity and widows wear black as a symbol of mourning. However, in many Asian cultures, brides wear black. The following is a guide as to the possible meaning of colors.

• Red - danger, stop, negative, excitement, hot
• Dark Blue - stable, calming, trustworthy, mature
• Light Blue - youthful, masculine, cool
• Green - growth, positive, organic, go, comforting
• White - pure, clean, honest
• Black - serious, heavy, death
• Gray - integrity, neutral, cool, mature
• Brown - wholesome, organic, unpretentious
• Yellow - emotional, positive, caution
• Gold - conservative, stable, elegant
• Orange - emotional, positive, organic
• Purple - youthful, contemporary, royal
• Pink - youthful, feminine, warm
• Pastels - youthful, soft, feminine, sensitive
• Metallic - elegant, lasting, wealthy

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